12/6/2023 0 Comments Movie +the alchemist cookbook![]() I’m pretty sure it’s two acts, anyway.)Īrt, then, takes its cues from advertising, which takes its cues from psychology but not the good kind of psychology you go to someone for help with, but the bad kind, that Capital engages with, to better determine how to swell and replicate itself via not-quite-lies, mind-game trickery, or, most subtly, constant, anxious reinforcement of FOMO. (That’s not how it should be but that is how it is.) Art exists because of franchises, and product placement, and tentpoles, and Multi-Tiered Fan Engagement programs we get Ant-Mans because it’s time, the metrics and algorithms determine, for another Ant-Man to be produced and released, because there must be three steps between Part One of Story K and Part Two (and, as we all know, the two-act structure is a key component of staged storytelling. ![]() ![]() Alasdair MacKenzie on | 0 commentsĪrt under late capitalism is a dicey proposition.
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